Mercedes-benz fashion festival Brisbane Launch new ad campaign

It’s that time of the year again (Well not really, there’s still another 5 months) but this week “Mercedes-Benz Fashion Festival Brisbane” have lunched it campaign for this year. With the announcement that the new venue for the parades is at Southbank. The Festival will commence on the 7^th of August with 6 full days of fabulous fashion and beautiful people.

The look of this years campaign is the total opposite to last years sleek, bold, bright look, with a feminine, soft look with an overuse touch of nature.

The information on the new look ad campaign are as follows:

Photographer - Ian Golding
Designwork and concept - designfront
Styling - Liz Golding
Hair - Leesa Smith for Schwarzkopf Professional
Makeup - Tracey Zenatti for Napoleon Perdis
Model - Olivia Thornton - Viviens.
Silk beaded dress (one off design) from Easton Pearson, Lauren McCowen - State of Noir paper headpiece, necklace from McKinney's Jewellers (Opera length multi facetted square cut, Rose de France, green amethyst and lemon topaz necklet
with an 18ct yellow gold cube design clasp and two rhondels set with Rose de France, green amethyst and lemon topaz.)

I had a ball last year starting off going to the launch of the Easton Pearson exhibition which was in conjunction with the launch of the fashion festival as well. Then the next night dancing with Vogue editor Kristie Clements and Akira Isogawa. Sure Kristie Clements had no Idea who I was and would not remember me at all, But I still tell the story with fond memories. My top pick from last year for a stand out collection was George Wu and Paul Hunt and I look forward to see who I'll choose this year.

This year the festival just like last will be launched in conjunction with GOMA for the Valentino Retrospective which I had announce on this blog late last year. The great Man himself will be at the opening and how exciting would it be if he were to stay for the rest of the week to cheek out our talent, and why not now that he has a lot of time on his hands.

Iv been going to the festival since its inception in 2006 and every year Iv seen it grow bigger and bigger, to the point where tickets are sold out weeks if not a month in advance. This is a clear sign from the ever growing fashion savvy public saying “we need this, were just as good as Sydney and Melbourne” and I totally agree. For years our local designers have had to travel to the other states to join in there fashion weeks or festivals just to get exposure. True our festival is a consumer driven event but more and more interstate and overseas media are showing interest and coming to the festival. Especially this year with the Valentino retrospective showing outside of Europe for the first time ever, there will be more international media over in Brisbane then we’ve ever had before. This is going to be bigger then Obama.

So get your Shizzal together all you up and coming designers out there and send in your applications, be quick there’s already high interest in who wants to show. Because there website is down for a overhaul for this year you need to get in touch with there facebook page.

Here is also a quick behind the scenes video of the photo-shot for this years campaign.

Next week Ill be going to the Launch night at GOMA for Hats: An Anthology by Stephen Jones. Hopfully I'll be able to get some great photos and stores as well.

The Masters at Gucci

Ahhhhh, another great promotional video for a European luxury brand focusing on the true craftmanship of making a product by hand. this time it's 'Gucci' and there Master artisans crafting their leather good, all by hand of course. I love how they all wear white laboratory coats as if they're doctors about to do a delicate operation. I do love it when I find these types of Videos.

Brisbanes Je Ne Sais Quoi

A good night had by all on Friday 12th of February when in an art gallery at west end fashionistas from around Brisbane came to attend the sold out ' Je Ne Sais Quoi Exhibition' A meeting of up and coming local talents to express fashion as an art form and to show what they had to offer though photography and a fashion show. The exhibition focused not only on the clothing itself but also on all the different people who contribute to get to the final look, IE the hair stylist, make-up, fashion designer, styling and photographer. The people behind the scenes who hardly ever get a mention except fashion designers (It’s always all about them) As I mentioned before on top of the photography was also a fashion show, where instead of the audience surrounding the catwalk the models walked around the outside of the audience.

With the smoke machine doing it's thing and me standing right in the front row of the catwalk (a meter radios around the room) I maneged to take these shots.

And also 2 short films put together for the exhibition by Runwan De Silva with Romesh De Silva and Joel Devereux (who said was going to comment on my blog but never has) and music by Lucas Arundell. Enjoy.