If you ask me, there is a shortage of new fashion labels coming out of Brisbane of late... Or maybe, I just don't know about them, because let's face it, advertising is expensive and when you’re just starting out, you usually don’t have the money to do things like hire a PR and Marketing person to get all the media to come to your launch.
That’s why I was quite impressed when I went to the launch of new label ‘Kate Anderson’ the other night. The event itself was very well managed, with a table of sparkling wines and exotic flavored juices and a bevy of staff walking around with platefuls of canapés. It was held at the White Canvas Gallery and before the fashion show began guests were kept entertained with a sneak look at their next exhibition which was to open the following night
The Kate Anderson debut collection 'First Flower' was inspired by the time the designer was given a flower by her partner, picked from the ground. After spending ages looking at this treasured gift, Kate was inspired by the symbolism of what a flower means - new beginnings and natural beauty, which became the driving forces behind her collection. 'First Flower' is a collection full of pastel colours, many garments designed for the corporate wear market, with some party dresses and casual attire thrown into the mix.
I have to admit I feel like she definitely has something going for her in the corporate wear department. I really liked the little surprises, like the gathered pleated shoulders on the lustrous blazer and the Bow Peep jacket with pleated back, featuring a bow sitting on the centre back waist line. As for the party dresses and casual wear, I did feel like the designs kind of missed the mark when it came to creating something that is unique to the label, to make her designs differ or stand out from other dresses out there. The floral party dresses did go some way to achieving that though.
The Designer taking her debut walk down the catwalk.The photo's that weren't taken by myself were sourced at KateAnderson.com.au
